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  • STRATEGIC PERSONAL DATA PROTECTION & PRIVACY STRENGTHENING

STRATEGIC PERSONAL DATA PROTECTION & PRIVACY STRENGTHENING

STRATEGIC PERSONAL DATA PROTECTION & PRIVACY STRENGTHENING
  • Overview

  • Target Participants

  • Learning Outcomes

Personal data is no longer simply a compliance matter. It is part of how organisations serve customers, generate revenue, operate digital services and build trust. The reality became particularly visible on 20 July 2026, when the reported unauthorised disclosure of an established mobile network operator’s customer account and billing information involving a famous entrepreneur brought this reality into sharp focus. The company confirmed unauthorised access, and on 22 July 2026, JPDP announced that it was investigating the matter under the Personal Data Protection Act 2010.The incident illustrates a fundamental business reality: When data creates value, protecting that data protects the business. Malaysia’s privacy landscape has also moved beyond the traditional Seven Personal Data Protection Principles, with strengthened requirements covering DPO accountability, DBN data breach notification, DPIA, privacy by design, automated decision making and profiling, and cross border transfers. These 2 days program moves beyond simply knowing the law. Through real cases, workplace scenarios and practical exercises, participants examine how personal data risks arise, how controls can fail, how organisations should respond, and how stronger privacy governance can support trust, resilience and sustainable business value.

  • Management and Senior Management
  • Employees and Supervisors
  • Compliance, Legal, Risk and Data Protection Personnel
  • IT and Business Operations
  • Personnel involved in data handling and organisational oversight
  • Assess the Risk.
  • Protect the Data.
  • Respond Effectively.
  • Improve What Matters.

Course Outline

DAY 1 — SEE THE RISK

Opening — The Data Moment

  • Digital responsibility; personal data as a business, operational, privacy and trust asset; analytics, AI, profiling and automated decisions.

Module 1 — From Personal Data to Organisational Responsibility

  • PDPA framework, scope, personal data, controller, processor, 2024 amendments, controller registration, DPO awareness and the wider privacy, cybersecurity, data sharing, online safety and AI governance ecosystem.

Module 2 — Privacy & Seven Principles Test

  • Seven Principles, purpose, notice, choice, disclosure, security, retention, data integrity, access, necessity and proportionality.
  • Practical Privacy Notice and Seven Principles Test.

Module 3 — Accountability Test

  • Accountability beyond policies; management ownership, DPO, governance, records, contracts, processors, vendors and evidence.

Vendor Problem

  • Third party processing, contracts, access, disclosure, security, sub processors and cloud dependency.
  • Practical Vendor Risk Check.

Module 4 — Lifecycle Test

  • Collection, use, disclosure, storage, transfer, retention and disposal; minimisation, purpose limitation, access and correction, third parties, cloud and cross border transfer.
  • From reuse to training, profiling, inference and decision making.
  • Practical Follow the Data exercise.

Module 5 — Privacy Risk Test

  • Privacy risk, affected individuals, harm, likelihood and severity, high risk, technology, profiling, residual risk and DPIA.
  • Practical HR Facial Recognition DPIA.

Should We Proceed?

  • Applying principles, accountability, lifecycle and DPIA: Proceed / Modify / Escalate / Reassess.
  • Day 1 takeaway: SEE THE DATA. RECOGNISE THE RISK.

DAY 2 — MANAGE THE RISK

Privacy Blind Spot

  • Excessive collection, unclear purpose, weak access, indefinite retention, vendor dependency, poor Privacy by Design, uncontrolled reuse and AI/profiling.
  • Practical Spot the Blind Spot.

Module 6 — Protection Test

  • Privacy by Design and by Default, minimisation, access, privacy settings, retention, security, transparency and accountability.
  • Practical Marketing Loyalty App case: Keep / Remove / Restrict / Protect / Explain.

Design It Better

  • Practical application of Privacy by Design and by Default. Building privacy protection into processes, systems and services from the outset.

Module 7 — Breach Test

  • Data breach assessment, escalation, evidence, notification, affected individuals, processors, containment and remediation.
  • Practical Breach Decision.

When Data Goes Wrong

  • Incident response governance, regulatory response, business impact, communications and evidence.
  • Case Lens using selected Malaysian data incidents.

Module 8 — Digital Future Test

  • Automated decision making and profiling, AI and personal data, generative AI, training data, accuracy, transparency, human involvement, challenge, AI governance and agentic AI.
  • Practical case: The AI Agent Has Access.

When System Decides

  • Profiling, significant decisions, human oversight, transparency, explanation, accuracy, challenge, accountability and meaningful human involvement.
  • Practical Decision Test.

Module 9 — Governance & Evidence Test

  • Leadership, DPO, registration, privacy notices, vendors, complaints, sector codes, monitoring, regulatory engagement, enforcement and evidence.
  • From policy to proof. Practical Governance Stress Test.

Module 10 — Improvement Test

  • Risk based improvement, prioritisation, owner, evidence, monitoring and corrective action.
  • Practical exercise: One weakness → One risk → One control → One owner → One evidence → One action.

Privacy Moment

  • Assess → Protect → Respond → Evidence → Monitor → Improve.
  • Day 2 takeaway: ASSESS THE RISK. PROTECT THE DATA. IMPROVE WHAT MATTERS.

Course Info

  • No. Of Days: 2 Days
  • Class Time:9:00 am to 5:00 pm
  • Language:English
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